Before’s Cinnamon Orange Whitening Fluoride-Free Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, refreshing, herbal, natural Cinnamon Orange flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - Plant-Based Sugarcane Tube, no petrochemical plastics! - Cinnamon Orange flavor is refreshing, herbal, with a hint of spice - Safely whitens with sodium bicarbonate & calcium carbonate - Aloe extract soothes gums & boosts immunity - Supports oral microbiome health with zinc and arginine - No SLS, SLES PEGs, parabens, peroxide, artificial flavors/color