Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss
{"id":7564519571692,"title":"Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss","handle":"hooked-food-free-will-and-how-the-food-giants-exploit-our-addictions-by-michael-moss","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods, from the #1 bestselling and Pulitzer Prize-winning author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSalt Sugar Fat.\u003c\/i\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMotivated by these questions such as \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eIs it possible that processed food is addictive, like drugs or alcohol?\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eand \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eAre the decisions we make about food beyond our control?\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Moss explores the science of addiction and uncovers what the scientific and medical communities—as well as food manufacturers—already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six\u003c\/span\u003e\u003cspan class=\"atm_keep-reading-flag\" data-mce-fragment=\"1\"\u003e\u003csmall data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-arrow-down\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003c\/small\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.\u003c\/span\u003e","published_at":"2022-03-08T11:15:41-06:00","created_at":"2022-03-08T11:15:40-06:00","vendor":"Raincoast Books","type":"","tags":[],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42515597918444,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss","public_title":null,"options":["Default Title"],"price":2200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"97918444","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/mortiseandtenonshop.com\/cdn\/shop\/products\/Hooked.jpg?v=1647553635"],"featured_image":"\/\/mortiseandtenonshop.com\/cdn\/shop\/products\/Hooked.jpg?v=1647553635","options":["Title"],"media":[{"alt":"Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss - Mortise And Tenon","id":29335447699692,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/mortiseandtenonshop.com\/cdn\/shop\/products\/Hooked.jpg?v=1647553635"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/mortiseandtenonshop.com\/cdn\/shop\/products\/Hooked.jpg?v=1647553635","width":2000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods, from the #1 bestselling and Pulitzer Prize-winning author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eSalt Sugar Fat.\u003c\/i\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMotivated by these questions such as \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eIs it possible that processed food is addictive, like drugs or alcohol?\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eand \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eAre the decisions we make about food beyond our control?\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Moss explores the science of addiction and uncovers what the scientific and medical communities—as well as food manufacturers—already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six\u003c\/span\u003e\u003cspan class=\"atm_keep-reading-flag\" data-mce-fragment=\"1\"\u003e\u003csmall data-mce-fragment=\"1\"\u003e\u003ci class=\"fa fa-arrow-down\" data-mce-fragment=\"1\"\u003e\u003c\/i\u003e\u003c\/small\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.\u003c\/span\u003e"}